Portfolio of Christoph Hofbauer

MINI Pop-up Space

MINI Pop-up Space

[vc_row][vc_column][vc_column_text]Nice project realized by Neonred (architectural design & production), wild (augmented reality), Eatmydear (3D) and me (digital cube & augmented reality concept). SETTING: 70% of MINI Europe´s target group is based in urban regions. And in these urban regions the possible customers can be found in clearly identifiable districts & hotspots. To push the brand presence in...

BMW New Mobility

BMW New Mobility Campaign

[vc_row][vc_column][vc_column_text] To push the i3 and iPerformance car models of BMW we developed a content marketing campaign for all relevant topics about electric mobility. FB instant article integration, weekly new content (which is used for FB/IG ads), monthly online surveys and helpful Q&As create a vivid plattform. Check out: www.neuemobilitaet.at [/vc_column_text][/vc_column][/vc_row]...

Volkstheater campaign

Volkstheater arsonists

[vc_row][vc_column][vc_column_text]Awarded with a Platin & Gold Effie 2020. I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sophie Englhofer, Marcello Demner & Mariusz Jan Demner – we succeeded in a nice PR stunt and...

Volkstheater campaign anger room

Volkstheater anger room

[vc_row][vc_column][vc_column_text]Awarded at ADC Europe with 1 x Silver & 3 x merits and at the Creativ Club Austria with 2 x Gold & 2 x Silver. I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha,...

Daikin Augmented Reality

Daikin Augmented Reality

[vc_row][vc_column][vc_column_text]Originally from Japan, Daikin is one of the leading global companies shaping the future of heating, cooling, ventilation, and refrigeration systems. The problem: Climate control solutions are typically hidden behind walls or are placed covered on roofs and in utility rooms. Furthermore their technical functionality is often complex and difficult to understand by the average user. The solution: To...