Portfolio of Christoph Hofbauer

 

AMA CatCowContent

AMA CatCowContent

I am working on a regular basis as a freelancer for DMB. – one of the top advertising agencies of Austria.
Together with incredible colleagues – Alistair Thompson, Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sandra Ulrich & Mariusz Jan Demner – we succeeded in a nice viral stunt on world milk day for AMA (Agrarmarkt Austria).

#CatCowContent: On social media people give a sh** about cows – even on world milk day. So we had to come up with some sort of “trojan horse” in form of a cat. Result: More than 1.5 million views on social media.

© DMB. 2019

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Tags:

Advertising, Branding