Portfolio of Christoph Hofbauer


AMA CatCowContent

AMA CatCowContent

I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies.
Together with incredible colleagues – Alistair Thompson, Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sandra Ulrich & Mariusz Jan Demner – we succeeded in a nice little viral stunt on world milk day for AMA (Agrarmarkt Austria).

#CatCowContent: On social media people give a sh** about cows – even on world milk day. So we had to come up with some sort of “trojan horse” in form of a cat. Result: More than 1.5 million views on social media.

© DMB. 2019



Advertising, Branding