[vc_row][vc_column][vc_column_text] »We need a stunning idea & a strong impact with a different approach« that was the briefing given to me. So me & my team had to come up with something completely new: We called it Cuckooing (refering to the bird, that lays its eggs in the nests of others). We used blogs, web forums and...
[vc_row][vc_column][vc_column_text] Beyond the ordinary / Abseits des Alltäglichen In 2008/2009 I was briefed to create a positioning concept & advertising campaign for Red Bull’s global launched magazine »THE RED BULLETIN«. Part of the briefing was to work with existing Red Bull photo material. I came up with the idea that it is "a magazin showing life off the...
[vc_row][vc_column][vc_column_text] Concept, Art Direction & Screen Design for the Red Bull Germany project Red Bull Schützenfest. Leading up with a viral campaign, german football players were activated to upload their best trickshot videos on a website. A sophisticated voting system, social media embedding and funny comments on the videos by host Mario Gomez made this project one of the...
[vc_row][vc_column][vc_column_text] No game is more brutal than reality: PR stunt & fundraising campaign for the german refugee rescue organisation Sea Eye. 5.000 people have drowned in 2016 in the Mediterranean Sea while fleeing their countries. But this horror is not taken seriously anymore among young Europeans. We announced a game about the drama in the mediterranean sea and created...
[vc_row][vc_column][vc_column_text] Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers. Photographer: Thomas Hoeffgen, New York. Studio: Spring Studios, London. Retouching: Al-Khabir Richman.[/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text] To push the i3 and iPerformance car models of BMW we developed a content marketing campaign for all relevant topics about electric mobility. FB instant article integration, weekly new content (which is used for FB/IG ads), monthly online surveys and helpful Q&As create a vivid plattform. Check out: www.neuemobilitaet.at [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text]Awarded with a Platin & Gold Effie 2020. I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sophie Englhofer, Marcello Demner & Mariusz Jan Demner – we succeeded in a nice PR stunt and...
[vc_row][vc_column][vc_column_text]Awarded at ADC Europe with 1 x Silver & 3 x merits and at the Creativ Club Austria with 2 x Gold & 2 x Silver. I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha,...
[vc_row][vc_column][vc_column_text]Originally from Japan, Daikin is one of the leading global companies shaping the future of heating, cooling, ventilation, and refrigeration systems. The problem: Climate control solutions are typically hidden behind walls or are placed covered on roofs and in utility rooms. Furthermore their technical functionality is often complex and difficult to understand by the average user. The solution: To...