Portfolio of Christoph Hofbauer


Red Bull NYC Campaign

Red Bull NYC Campaign

Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers.

Photographer: Thomas Hoeffgen, New York.
Studio: Spring Studios, London.
Retouching: Al-Khabir Richman.



Advertising, Art Direction