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Red Bull NYC Campaign

Red Bull NYC Campaign

Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers.

Photographer: Thomas Hoeffgen, New York.
Studio: Spring Studios, London.
Retouching: Al-Khabir Richman.

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Tags:

Advertising, Art Direction