Portfolio of Christoph Hofbauer




Delicately different.
Insect snacks are not everyone’s cup of tea. Up to now, they have been only a highlight on schoolyards – for testing your courage. It is about time to reposition the delicate insect products by Edible with a campaign in selected food magazines: As the official snack of all non-conformists and genuine mavericks. Because smart pioneers always had the balls to break with rigid social conventions. 

The illustrations, retouchings & composings werde done by myself.
Studioshooting was done by the awesome guys from Studioastic in Salzburg.
Check their work at http://studioastic.com.



Art Direction, Campaign, Photoshooting