MINI Augmented Reality

[vc_row][vc_column][vc_column_text]Nice project realized by Eatmydear (3D modelling and shading), wild (augmented reality coding) and me (art direction and concept). Setting: »Explore More Corners« is MINI’s main marketing message for 2018. MINI wants their target group to discover their urban areas and to see and think outside the box. Idea: Exploring the unexplored with MINI does not necessarily end in the...