Beyond the ordinary / Abseits des Alltäglichen
In 2008/2009 I was briefed to create a positioning concept & advertising campaign for Red Bull’s global launched magazine »THE RED BULLETIN«. Part of the briefing was to work with existing Red Bull photo material.
I came up with the idea that it is “a magazin showing life off the beaten tracks” which defined the overall advertising communication. Next to my part as the art director I worked on the claim & headlines.
Now – 10 years later – my claim and my basic idea ist globally still in use 🙂