Portfolio of Christoph Hofbauer

 

Volkstheater anger room

Volkstheater anger room

I am working on a regular basis as a freelancer for DMB. – one of the top advertising agencies of Austria.
Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sophie Englhofer, Marcello Demner & Mariusz Jan Demner – we succeeded in another impactful PR stunt and made it into the number one primetime news show again.

Wutbürger wanted!
For the premiere of the play “Merowinger oder die totale Familie” in the Volkstheater Vienna – one of the largest theaters in german-speaking countries – we created a highly frequented anger room in the MQ (Museumsquartier) as a teaser for the premiere of this play full of rage and anger. All relevant news shows & newspapers of the country featured this art installation. FYI: Porcelain elements that were smashed by the users were already intended for disposal due to scratches or defects.

© DMB. 2019

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Advertising, Branding