Portfolio of Christoph Hofbauer

MINI Augmented Reality

MINI Augmented Reality

[vc_row][vc_column][vc_column_text]Nice project realized by Eatmydear (3D modelling and shading), wild (augmented reality coding) and me (art direction and concept). Setting: »Explore More Corners« is MINI’s main marketing message for 2018. MINI wants their target group to discover their urban areas and to see and think outside the box. Idea: Exploring the unexplored with MINI does not necessarily end in the...

Daikin Augmented Reality

Daikin Augmented Reality

[vc_row][vc_column][vc_column_text]Originally from Japan, Daikin is one of the leading global companies shaping the future of heating, cooling, ventilation, and refrigeration systems. The problem: Climate control solutions are typically hidden behind walls or are placed covered on roofs and in utility rooms. Furthermore their technical functionality is often complex and difficult to understand by the average user. The solution: To...