Portfolio of Christoph Hofbauer

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Energy-saving banner

[vc_row][vc_column][vc_column_text] Digital banner campaign for Austria’s largest energy supplier Wien Energie. Wien Energie cares about their customers and their energy problems even when they are not at home: I developed a banner ad campaign, that helped the users’ to save energy on their mobile devices. Thanks to the latest HTML5 technology the banner ad detects low battery power...

Schlepperkönig

[vc_row][vc_column][vc_column_text] No game is more brutal than reality: PR stunt & fundraising campaign for the german refugee rescue organisation Sea Eye.  5.000 people have drowned in 2016 in the Mediterranean Sea while fleeing their countries. But this horror is not taken seriously anymore among young Europeans. We announced a game about the drama in the mediterranean sea and created...

Red Bull NYC Campaign

[vc_row][vc_column][vc_column_text] Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers. Photographer: Thomas Hoeffgen, New York. Studio: Spring Studios, London. Retouching: Al-Khabir Richman.[/vc_column_text][/vc_column][/vc_row]...

BMW New Mobility

BMW New Mobility Campaign

[vc_row][vc_column][vc_column_text] To push the i3 and iPerformance car models of BMW we developed a content marketing campaign for all relevant topics about electric mobility. FB instant article integration, weekly new content (which is used for FB/IG ads), monthly online surveys and helpful Q&As create a vivid plattform. Check out: www.neuemobilitaet.at [/vc_column_text][/vc_column][/vc_row]...