[vc_row][vc_column][vc_column_text] »We need a stunning idea & a strong impact with a different approach« that was the briefing given to me. So me & my team had to come up with something completely new: We called it Cuckooing (refering to the bird, that lays its eggs in the nests of others). We used blogs, web forums and...
[vc_row][vc_column][vc_column_text] Beyond the ordinary / Abseits des Alltäglichen In 2008/2009 I was briefed to create a positioning concept & advertising campaign for Red Bull’s global launched magazine »THE RED BULLETIN«. Part of the briefing was to work with existing Red Bull photo material. I came up with the idea that it is "a magazin showing life off the...
[vc_row][vc_column][vc_column_text] Digital banner campaign for Austria’s largest energy supplier Wien Energie. Wien Energie cares about their customers and their energy problems even when they are not at home: I developed a banner ad campaign, that helped the users’ to save energy on their mobile devices. Thanks to the latest HTML5 technology the banner ad detects low battery power...
[vc_row][vc_column][vc_column_text] Concept, Art Direction & Screen Design for the Red Bull Germany project Red Bull Schützenfest. Leading up with a viral campaign, german football players were activated to upload their best trickshot videos on a website. A sophisticated voting system, social media embedding and funny comments on the videos by host Mario Gomez made this project one of the...
[vc_row][vc_column][vc_column_text] In my New York City years, I was working a lot with the legendary Thierry Henry on photo- & videoshootings in London & NYC. As an example, here are some artworks I did as an art director. Coverstory shooting for the Red Bulletin. Photographer: David Clerihew, London Spring Studios, London [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text] Delicately different. Insect snacks are not everyone’s cup of tea. Up to now, they have been only a highlight on schoolyards – for testing your courage. It is about time to reposition the delicate insect products by Edible with a campaign in selected food magazines: As the official snack of all non-conformists and genuine mavericks. Because...
[vc_row][vc_column][vc_column_text] Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers. Photographer: Thomas Hoeffgen, New York. Studio: Spring Studios, London. Retouching: Al-Khabir Richman.[/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text] Design & Art Direction for the Red Bull Formula One teams in the years 2006-2008. Together with Simon Schwaighofer (Creative Director) we had fuel running through our veins and tried to push a bit the visual limits of motorsports. Photographer: Iver Hansen/Germany [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text]Nice project realized by Eatmydear (3D modelling and shading), wild (augmented reality coding) and me (art direction and concept). Setting: »Explore More Corners« is MINI’s main marketing message for 2018. MINI wants their target group to discover their urban areas and to see and think outside the box. Idea: Exploring the unexplored with MINI does not necessarily end in the...
[vc_row][vc_column][vc_column_text] To push the i3 and iPerformance car models of BMW we developed a content marketing campaign for all relevant topics about electric mobility. FB instant article integration, weekly new content (which is used for FB/IG ads), monthly online surveys and helpful Q&As create a vivid plattform. Check out: www.neuemobilitaet.at [/vc_column_text][/vc_column][/vc_row]...