Portfolio of Christoph Hofbauer

The Red Bulletin

[vc_row][vc_column][vc_column_text] Beyond the ordinary / Abseits des Alltäglichen    In 2008/2009 I was briefed to create a positioning concept & advertising campaign for Red Bull’s global launched magazine »THE RED BULLETIN«. Part of the briefing was to work with existing Red Bull photo material. I came up with the idea that it is "a magazin showing life off the...

banner ad

Energy-saving banner

[vc_row][vc_column][vc_column_text] Digital banner campaign for Austria’s largest energy supplier Wien Energie. Wien Energie cares about their customers and their energy problems even when they are not at home: I developed a banner ad campaign, that helped the users’ to save energy on their mobile devices. Thanks to the latest HTML5 technology the banner ad detects low battery power...

Edible

[vc_row][vc_column][vc_column_text] Delicately different. Insect snacks are not everyone’s cup of tea. Up to now, they have been only a highlight on schoolyards – for testing your courage. It is about time to reposition the delicate insect products by Edible with a campaign in selected food magazines: As the official snack of all non-conformists and genuine mavericks. Because...

Red Bull NYC Campaign

[vc_row][vc_column][vc_column_text] Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers. Photographer: Thomas Hoeffgen, New York. Studio: Spring Studios, London. Retouching: Al-Khabir Richman.[/vc_column_text][/vc_column][/vc_row]...

MINI Pop-up Space

MINI Pop-up Space

[vc_row][vc_column][vc_column_text]Nice project realized by Neonred (architectural design & production), wild (augmented reality), Eatmydear (3D) and me (digital cube & augmented reality concept). SETTING: 70% of MINI Europe´s target group is based in urban regions. And in these urban regions the possible customers can be found in clearly identifiable districts & hotspots. To push the brand presence in...

BMW New Mobility

BMW New Mobility Campaign

[vc_row][vc_column][vc_column_text] To push the i3 and iPerformance car models of BMW we developed a content marketing campaign for all relevant topics about electric mobility. FB instant article integration, weekly new content (which is used for FB/IG ads), monthly online surveys and helpful Q&As create a vivid plattform. Check out: www.neuemobilitaet.at [/vc_column_text][/vc_column][/vc_row]...

Volkstheater campaign

Volkstheater arsonists

[vc_row][vc_column][vc_column_text]I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sophie Englhofer, Marcello Demner & Mariusz Jan Demner – we succeeded in a nice PR stunt and made it into the number one primetime...

Volkstheater campaign anger room

Volkstheater anger room

[vc_row][vc_column][vc_column_text]I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sophie Englhofer, Marcello Demner & Mariusz Jan Demner – we succeeded in another impactful PR stunt and made it into the number one primetime...

AMA world milk day

AMA CatCowContent

[vc_row][vc_column][vc_column_text]I am working on a regular basis as a freelancer for DMB. – one of Austria´s top advertising agencies. Together with incredible colleagues – Alistair Thompson, Sebastian Kaufmann, Anna Repitsch, Jennifer Vacha, Mario Goldsteiner, Sandra Ulrich & Mariusz Jan Demner – we succeeded in a nice little viral stunt on world milk day for AMA (Agrarmarkt...