[vc_row][vc_column][vc_column_text] Beyond the ordinary / Abseits des Alltäglichen In 2008/2009 I was briefed to create a positioning concept & advertising campaign for Red Bull’s global launched magazine »THE RED BULLETIN«. Part of the briefing was to work with existing Red Bull photo material. I came up with the idea that it is "a magazin showing life off the...
[vc_row][vc_column][vc_column_text] Concept, Art Direction & Screen Design for the Red Bull Germany project Red Bull Schützenfest. Leading up with a viral campaign, german football players were activated to upload their best trickshot videos on a website. A sophisticated voting system, social media embedding and funny comments on the videos by host Mario Gomez made this project one of the...
[vc_row][vc_column][vc_column_text] In my New York City years, I was working a lot with the legendary Thierry Henry on photo- & videoshootings in London & NYC. As an example, here are some artworks I did as an art director. Coverstory shooting for the Red Bulletin. Photographer: David Clerihew, London Spring Studios, London [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text] No game is more brutal than reality: PR stunt & fundraising campaign for the german refugee rescue organisation Sea Eye. 5.000 people have drowned in 2016 in the Mediterranean Sea while fleeing their countries. But this horror is not taken seriously anymore among young Europeans. We announced a game about the drama in the mediterranean sea and created...
[vc_row][vc_column][vc_column_text] Delicately different. Insect snacks are not everyone’s cup of tea. Up to now, they have been only a highlight on schoolyards – for testing your courage. It is about time to reposition the delicate insect products by Edible with a campaign in selected food magazines: As the official snack of all non-conformists and genuine mavericks. Because...
[vc_row][vc_column][vc_column_text] Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers. Photographer: Thomas Hoeffgen, New York. Studio: Spring Studios, London. Retouching: Al-Khabir Richman.[/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text] Design & Art Direction for the Red Bull Formula One teams in the years 2006-2008. Together with Simon Schwaighofer (Creative Director) we had fuel running through our veins and tried to push a bit the visual limits of motorsports. Photographer: Iver Hansen/Germany [/vc_column_text][/vc_column][/vc_row]...
[vc_row][vc_column][vc_column_text]Nice project realized by Eatmydear (3D modelling and shading), wild (augmented reality coding) and me (art direction and concept). Setting: »Explore More Corners« is MINI’s main marketing message for 2018. MINI wants their target group to discover their urban areas and to see and think outside the box. Idea: Exploring the unexplored with MINI does not necessarily end in the...
[vc_row][vc_column][vc_column_text]Nice project realized by Neonred (architectural design & production), wild (augmented reality), Eatmydear (3D) and me (digital cube & augmented reality concept). SETTING: 70% of MINI Europe´s target group is based in urban regions. And in these urban regions the possible customers can be found in clearly identifiable districts & hotspots. To push the brand presence in...
[vc_row][vc_column][vc_column_text] To push the i3 and iPerformance car models of BMW we developed a content marketing campaign for all relevant topics about electric mobility. FB instant article integration, weekly new content (which is used for FB/IG ads), monthly online surveys and helpful Q&As create a vivid plattform. Check out: www.neuemobilitaet.at [/vc_column_text][/vc_column][/vc_row]...