Portfolio of Christoph Hofbauer

Red Bull Creative Website

[vc_row][vc_column][vc_column_text] »We need a stunning idea & a strong impact with a different approach« that was the briefing given to me. So me & my team had to come up with something completely new: We called it Cuckooing (refering to the bird, that lays its eggs in the nests of others). We used blogs, web forums and...

The Red Bulletin

[vc_row][vc_column][vc_column_text] Beyond the ordinary / Abseits des Alltäglichen    In 2008/2009 I was briefed to create a positioning concept & advertising campaign for Red Bull’s global launched magazine »THE RED BULLETIN«. Part of the briefing was to work with existing Red Bull photo material. I came up with the idea that it is "a magazin showing life off the...

Red Bull Schützenfest

[vc_row][vc_column][vc_column_text] Concept, Art Direction & Screen Design for the Red Bull Germany project Red Bull Schützenfest. Leading up with a viral campaign, german football players were activated to upload their best trickshot videos on a website. A sophisticated voting system, social media embedding and funny comments on the videos by host Mario Gomez made this project one of the...

Schlepperkönig

[vc_row][vc_column][vc_column_text] No game is more brutal than reality: PR stunt & fundraising campaign for the german refugee rescue organisation Sea Eye.  5.000 people have drowned in 2016 in the Mediterranean Sea while fleeing their countries. But this horror is not taken seriously anymore among young Europeans. We announced a game about the drama in the mediterranean sea and created...

Red Bulletin Shooting

[vc_row][vc_column][vc_column_text] In my New York City years, I was working a lot with the legendary Thierry Henry on photo- & videoshootings in London & NYC. As an example, here are some artworks I did as an art director. Coverstory shooting for the Red Bulletin. Photographer: David Clerihew, London Spring Studios, London [/vc_column_text][/vc_column][/vc_row]...

Edible

[vc_row][vc_column][vc_column_text] Delicately different. Insect snacks are not everyone’s cup of tea. Up to now, they have been only a highlight on schoolyards – for testing your courage. It is about time to reposition the delicate insect products by Edible with a campaign in selected food magazines: As the official snack of all non-conformists and genuine mavericks. Because...

Red Bull NYC Campaign

[vc_row][vc_column][vc_column_text] Concept, Art Direction & Design for the 2012 Red Bull Summer Campaign in New York City: Quite a massive media budget was spent on a two month long 360° campaign including digital & static billboards (e.g. Times Square), mural paintings, web activities & subway station takeovers. Photographer: Thomas Hoeffgen, New York. Studio: Spring Studios, London. Retouching: Al-Khabir Richman.[/vc_column_text][/vc_column][/vc_row]...

Red Bull Formula 1

[vc_row][vc_column][vc_column_text] Design & Art Direction for the Red Bull Formula One teams in the years 2006-2008. Together with Simon Schwaighofer (Creative Director) we had fuel running through our veins and tried to push a bit the visual limits of motorsports. Photographer: Iver Hansen/Germany [/vc_column_text][/vc_column][/vc_row]...

MINI Augmented Reality

MINI Augmented Reality

[vc_row][vc_column][vc_column_text]Nice project realized by Eatmydear (3D modelling and shading), wild (augmented reality coding) and me (art direction and concept). Setting: »Explore More Corners« is MINI’s main marketing message for 2018. MINI wants their target group to discover their urban areas and to see and think outside the box. Idea: Exploring the unexplored with MINI does not necessarily end in the...

MINI Pop-up Space

MINI Pop-up Space

[vc_row][vc_column][vc_column_text]Nice project realized by Neonred (architectural design & production), wild (augmented reality), Eatmydear (3D) and me (digital cube & augmented reality concept). SETTING: 70% of MINI Europe´s target group is based in urban regions. And in these urban regions the possible customers can be found in clearly identifiable districts & hotspots. To push the brand presence in...